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Paul Gould.jpg


Principle Consultant  & Owner 

Imperative Insights 

Paul is the Principal Consultant and Owner of Imperative Insights LLC, a company that supports producers and their suppliers to plan and implement Digital Change. Paul has over 30 years of experience in Chemical Management, Digital Implementation, IoT, Edge and Marketing within global Oil & Gas, Mining and Water Treatment chemical companies.

Paul has been a thought leader and evangelist for the digitalization of Chemical Management through his engagement at many conferences and forums. Paul is the primary inventor of VERITRAX™, that demonstrated the advantages of comprehensively digitizing all aspects of Oilfield chemical management when it was commercialized in 2016.

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